- Can be implemented in time
- Can be executed to budget
- Distinct in the market
- Is unique and innovative
- Generates new business
- Uses existing resources
- Earns us press coverage
- Has a clear value proposition
- Addresses a specific need in the market
- Has potential for growth
- Uses existing resources or capabilities within the organization
- Offers a clear competitive advantage in the market
- Has the potential to create new revenue streams
- Aligns with the organization's overall strategy and goals
- It is scalable and has the potential to grow and adapt over time
- It's environmentally sustainable
- Has positive social impact
- Can be easily communicated and understood
- Has potential for intellectual property protection
- Uses new cutting-edge technology
- Addresses a gap in the market
- Can be easily tested and validated
- Has a clear and specific target audience
- Is adaptable to changing customer needs and expectations
- Is aligned with legal and regulatory requirements
- Is likely to help us hit our immediate target
- Will earn us more money than it costs
- The team has the skills and ability to make it happen
- Has potential for collaborations or partnerships
- Comes with a contingency plan
- Has great user experience
- Appeals to a broad audience
- Will disrupt the market
- Aligns with our ethical and moral principles
- Can be easily integrated into existing systems or processes
Selected Items