Dave BIrss helps people and organisations boost their creativity and innovation.

Dave Birss is obsessed with creativity – what it is, where it comes from, its role in history, its place in our future, what makes some people more creative than others – and this obsession finds its way into almost everything he does. He’s on a mission to shatter the myths and destroy the mystique around the creative process. And on the way, enable more people to harness their untapped creative abilities and help organisations benefit from valuable ideas.

His main role is running RIGHT Thinking, which shows organisations a more effective way to generate more effective ideas. The company is based around a thinking system that Dave has developed to help people apply the right kind of thinking at the right time. Hence, the name of the company. He’s helping organisations of all sizes improve their thinking.

Dave spent the majority of his career in the world of advertising, both as a copywriter and an art director. He ended up leading the creative departments of some of London’s biggest and best agencies, including Poke, McCann Worldgroup, OgilvyOne and DraftFCB. And he picked up a bunch of awards before he left the industry in 2010.

This experience led to him becoming the Editor at Large for The Drum magazine. During his time there he started Do It Day – an annual event that asks the marketing industry to put their talents to use making the world a better place. He also started up a video production arm, with the first project being a nationally broadcast TV series.

Dave Birss’ latest book, How To Get To Great Ideas, proposes a new theory of creativity. It explores what makes some individuals more creatively productive and shows how businesses can encourage creative thinking in the workplace. It became an Amazon best-seller in half a dozen categories, including philosophy and advertising.

Dave also co-authored a best-selling book called Iconic Advantage. It looks at how businesses can use innovation as part of their growth strategy. 

And he wrote A User Guide to the Creative Mind which explains the creative process and gives you techniques to come up with more ideas. It’s on the recommended reading lists of the world’s top advertising schools.

Over the last few years, Dave Birss has worked with lots of individuals and organisations to help them boost their creativity. That’s not limited to idea-generation techniques and workshops. He also looks at the environment, the processes, the culture, the structure and the recruitment processes – all of which have a massive impact on an organisation’s ability to generate fresh thinking.

Dave’s experience comes from a wide variety of creative careers. A well as being an advertising creative director, he’s been a film director, radio broadcaster, poet, stand-up comedian, session musician, record producer, illustrator and university lecturer.

You may have seen Dave’s face on your TV. He’s an experienced broadcaster, writer and director. In 2015, his 6-part TV series The Day Before Tomorrow was broadcast in the UK. He also presented the world’s first Virtual Reality history show – Secret Spaces. And he’s created numerous online films for himself and others.

He’s currently working on a handful of films, some more books and releases content on an almost daily basis.

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some Lesser-known facts about Dave Birss:


  • A nude sculpture of Dave was on display for many years at a children’s museum in Glasgow. When Dave went to hunt it down a few years ago, he discovered that the museum had closed. His naked likeness is probably buried in a landfill now.
  • Frustrated with didgeridoos only playing in a single key, Dave set about creating one that could play in whatever key a band required. Taking his inspiration from the trombone, he created the tromberidoo – a telescopic didgeridoo that could play a full octave.
  • Even although he has no interest in football, Dave created a viral video series, called Fingerskilz, that was the hit of the 2006 World Cup. It attracted several million views in its first 48 hours, breaking the server that hosted it.
  • As a session musician, he was known as ‘Dave and his bag of weird shit’. He would turn up with a duffel bag filled with unusual musical contraptions. He played nearly 50 instruments, including slide guitar, harmonica, sitar, rabab, bass, keyboards, mandolin, theremin and diddlybow.
  • Dave used to be a graffiti artist. He wrote poems about objects on the street and stuck them up around London. He made pdfs of these stickers available for download on his website. Until he was contacted by the police in Hobart, Tasmania who wanted to talk to him about why his stickers were all over their town.
  • Dave spent a weekend creating the world’s most beautiful egg timerJust Boil It. He spent a whole afternoon boiling dozens of eggs with his daughter. All so he could create an online timer that was like seeing inside the egg as it cooks. 
  • At the age of 22, Dave was offered his own weekly slot on a BBC comedy sketch show. They wanted him to write topical comedy songs based on that week’s news. He happily said ‘no’.
  • As well as writing, directing and presenting the TV series, The Day Before Tomorrow, Dave also wrote all the music for the show and did some of the motion graphics. His wife was the producer. And he’d love to do another show with her again.
  • Dave can’t actually read one of his books. It’s only been released in Macedonian and he’s decided never to publish it in English. It’s called ‘Распаметен’ and you can buy it here. He’s now looking for it to be translated into other languages he doesn’t speak.
  • Many years ago, Donald Trump asked if Dave would do a series of paintings for a new golf course he was opening in Scotland. Again, Dave said ‘no’. This is possibly the best decision he’s made in his entire life.