The workshop workshop

A one-day course that explains how to plan and run an effective workshop to get the best thinking out of attendees

If you’ve ever attended a poorly-run workshop, you have my sympathy. I’ve been there dozens of times. And I don’t want anyone to go through it again.

Which is why I created this one-day session to show workshop organisers how to create more effective sessions that harness the brains in the room.

Because if a workshop doesn’t result in the output you were hoping for, something’s gone wrong somewhere along the line.

The workshop workshop

A one-day immersive training session that shows how to plan and deliver a workshop that gets the best thinking from the people in the room


The purpose of a workshop is to harness the minds in the room to get to a better outcome. That may be for research, strategy, creative ideas or something else.

This session shows you how to do that.

We’ll look at how to define the output of a workshop, how to choose the right attendees, how to create the right exercises and how to judge the output.

You’ll learn frameworks and tools and techniques that will make a huge difference to your own workshops.

This session is as practical as it is informative. You’ll be putting your new skills into practice right away and you’ll end up with workable approaches you can start applying right away.

What You'll Learn

  • The difference between good workshops and ineffective ones
  • How to choose the right attendees
  • How to get people working together more effectively
  • Techniques to get ideas out of groups
  • How to deliver an engaging workshop
  • How to judge the output


How you'll benefit

  • More effective workshops
  • Happier workshop attendees
  • More valuable output
  • Techniques you can apply immediately
  • The ability to find fresh opportunities
  • A copy of ‘How To Get To Great Ideas’ for everyone

This workshop is designed for up to 12 attendees. That’s the best size for maximum benefits.


If you’re serious about this opportunity, I can help you beyond the training course.
Here are more ways I can make an impact on your business.


I can work on a longer-term basis with agencies that are committed to elevating their creative skills. I advise on every aspect of the business that has an impact on people’s ability to have great ideas.


I often get called upon to help companies run idea-generation sessions when they’re working on important projects or pitches. I’ve done this for PR and ad agencies. We always get a batch of good ideas.



I have a number of other training sessions that can help your business.  I teach strategy, presentation skills and how to manage teams for great ideas. Some agencies also ask me to train their clients.



I have a number of talks that demystify creativity and innovation. As well as being entertaining and informative, they always leave audiences with practical takeaways they can apply to their day job.

Trusted by

and lots, lots more


Each of these sessions is run by author and educator Dave Birss. Dave is a former advertising creative director who picked up lots of awards for his work during his years in the industry. Over the last few years, he’s been called on by a number of PR and advertising agencies – from independents to multinationals – to help them get more impactful ideas out of their teams.

Dave’s best known for teaching, speaking and writing books on creativity and innovation. But he also consults for companies to help them benefit from creative thinking..

Dave is a Visiting Professor at Kingston School of Art and has taught at universities from London to New York, Santiago to Singapore. He’s also developed a couple of courses for LinkedIn Learning. And he has another four in development which are due for release later in the year.

“I don’t know anyone who’d be better at this than Dave. We’ve worked with him for years and love the way he helps people get to better ideas.”

Reuben Webb, Stein IAS

"The feedback so far has been great and people are still talking about how great the sessions were."

Jose Franca, Edelman

“A positive force in any organisation and someone I would highly recommend. He was also great fun to work with."

Stuart Leach, Barrister

“Dave knows what good ideas are. And how to get to them. Whatever industry you’re in, you’ll benefit from working with him. We certainly have."

Rob Morrice, Stein IAS

"Listen to Dave. He's usually right. He's also the second nicest person after your mum you'll ever meet."

Piggy Lines, Carnage Films

"The work he's done has been outstanding and he's able to communicate with clients and peers in an approachable and friendly way. I certainly hope to work more with him in the future."

Jason DaPonte, ex-BBC

"Dave is Premier League. If you get a chance to work with him, grab it and learn."

David Russell, Blue Latitude Health