How To Get To A GREAT COMPANY CULTURE
This short documentary on successful company cultures is based on the last part of my book, How To Get To Great Ideas. In the film, I look at how organisations can get better ideas out of their employees. And how they can give the ideas the best chance of benefiting their business.
In the film I use Havas Lynx as a case study of how to develop a company culture. Because they do it brilliantly. And it’s had a huge impact on their business.
You can watch the entire film right here. Or pick out some digestible snippets below:
ELEMENTS OF A GOOD COMPANY CULTURE
Not just free beer
Identical work units
Avoid the Hierarchy
The common way of encouraging employees to improve their performance is to offer rewards. That doesn’t work for ideas.
Read where it all came from
Most of the thinking in the film comes from Dave’s book, How To Get To Great Ideas. The last section of the book looks at how company cultures, hierarchies, training, processes, environment and other factors have an impact on a company’s ability to innovate successfully.
Ask for it at your local bookstore. Or, if you just can’t wait, search for it on your local Amazon.
If you want to find out more about the book first, look here.
the generosity of Havas Lynx and Studio 6 Life.