This short documentary on successful company cultures is based on the last part of my book, How To Get To Great Ideas. In the film, I look at how organisations can get better ideas out of their employees. And how they can give the ideas the best chance of benefiting their business.
In the film I use Havas Lynx as a case study of how to develop a company culture. Because they do it brilliantly. And it’s had a huge impact on their business.
You can watch the entire film right here. Or pick out some digestible snippets below:
ELEMENTS OF A GOOD COMPANY CULTURE
Elements Of A Good Company Culture
Here are a few short excerpts from the documentary that outline some of the thinking.
Pack Animals
Humans have a natural urge to conform. It’s bred into us. But we need to fight it if we want great ideas.
Not Just Free Beer
Lots of organisations go for the trappings of a great culture rather than actually creating a great culture itself.
Identical Work Units
When organisations treat everyone identically they miss out on all the stuff that makes each individual valuable.
Avoid The Hirearchy
Each layer of a hierarchy that an idea has to pass through reduces the likelihood of the idea happening. It’s best to avoid them.
Share Recognition
The common way of encouraging employees to improve their performance is to offer rewards. That doesn’t work for ideas.
Higher Purpose
The days of hollow corporate mission statements are gone. You actually need to believe in something bigger.
MASSIVE THANKS
the generosity of Havas Lynx and Studio 6 Life.
