Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. This book exposes creativity as a process.
It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems in different ways.
Dave wrote A User Guide To The Creative Mind in 2012 by mistake. He was only testing software and ended up with a book.
It’s gone on to become recommended reading on the world’s best advertising courses.
The second edition of the book was released on its 10th anniversary.
The nine pages of testimonials at the start of the book read like a who’s who of the advertising industry.
