Have you ever suffered from creative block? Or wished you could come up with better ideas? Do you feel frustrated with the lack of effective innovation in your business, or wondered why your staff come up with the same predictable ideas again and again? Have you ever breathed air, seen daylight, or eaten a sandwich?
If your answer to any of these questions is “Yes,” you’re the very person How To Get To Great Ideas was written for.
It’s a practical guide on how people and organisations can have better ideas. It draws on scientific study, academic theory, and decades of personal experience. And much of it runs counter to most people’s understanding of creativity.
It’s divided into four easy-to-digest parts:
* Section 1 gives you a better understanding of creativity
* Section 2 gives you a handy framework to solve any problem
* Section 3 shows you how to have better ideas yourself
* Section 4 shows you how to get better ideas out of an organisation
The book is written for anyone at any level, in any role, in any industry, in any organisation, as well as for individuals who are bravely ploughing their own creative furrow. You’ll find a practical exercise at the end of every chapter. And you won’t find any mention of finding your muse or unlocking your inner Einstein.
