Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.
Too many businesses become enamoured by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.
Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years.
Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlour, or an aspiring Unicorn startup.
Iconic Advantage, co-authored by Soon Yu and Dave Birss became an Amazon bestseller before it was even released. And has gone on to get great reviews. It shows you how to use innovation as part of your growth strategy (rather than just as a glamorous, high-risk gamble).
It’s full of examples, practical advice and insightful stories. Pick up a copy and see why people like it so much.
