It's time to think differently about creativity

Have you ever suffered from creative block? Or wished you could come up with better ideas? Do you feel frustrated with the lack of effective innovation in your business, or wondered why your staff come up with the same predictable ideas again and again? Have you ever breathed air, seen daylight, or eaten a sandwich?

If your answer to any of these questions is “Yes,” you’re the very person this book was created for.

It’s a practical guide on how people and organizations can have better ideas. It draws on scientific study, academic theory, and decades of personal experience. And much of it runs counter to most people’s understanding of creativity.

It’s divided into four easy-to-digest parts:

* Section 1 gives you a better understanding of creativity
* Section 2 gives you a handy framework to solve any problem
* Section 3 shows you how to have better ideas yourself
* Section 4 shows you how to get better ideas out of an organization

The book is written for anyone at any level, in any role, in any industry, in any organization, as well as for individuals who are bravely plowing their own creative furrow. You’ll find a practical exercise at the end of every chapter. And you won’t find any mention of finding your muse or unlocking your inner Einstein.

I promise.

pre-order and win some lasagne

Yup, you read that right. Let me explain.

I want to get this book up the charts as quickly as possible. And the way you do that is by generating pre-orders for the book before it’s launched. And it’s even more effective if you can get all those pre-orders in a short amount of time. The spike in sales takes you further than the same sales spread out over a period of time.

I would really love your help in making this a success.

So I’m asking you to buy the book on Amazon between 1 pm on the 18th October and 1 pm on the 19th.

If you do that and forward me your Amazon receipt, you could be a winner!

Rather than offer you standard things like webinars, talks and workshops, I’ll let the winner choose from one of four slightly more interesting prizes:

Four jars of delicious home-made jam

I love making jam. There are usually a few jars of my concoctions in our cupboards at home. You can get in on the sweet, fruity action if you choose this as your prize.

A musical recording no one else has

I will write and record a piece of music just for you. I’ll then send it to you on CD as well as emailing you an mp3 of it. It may be guitar based. It may not. But you’ll be the only person with a copy of it.

A vandalised copy of Moby's album, 18

People often tell me that I look like Moby. Or Michael Stipe. Or any other bald guy. So I’ll send you a copy of Moby’s album, 18, where I’ve drawn all over his face to make him look like me.

I'll make you lasagne at your home

I’ll come to your home with a bottle of wine and cook lasagne in your kitchen. It will be gluten-free lasagne so that I can have some too. You just need to cover travel and accommodation!

Now these are pretty awesome prizes, aren’t they? Which one would you choose?

Just tell me in the email when you forward your Amazon receipt to me at

If you pre-order more than one book, you get more than one entry into the competition. There will only be one winner. They can choose one of the four prizes. I’ll list the entries in a spreadsheet in the order they come in (putting your name in as many times as your book order requires). And then I’ll use a random number generator to select the winner. The judge’s decision is final.  No grumbles. No arguments. No lawyers. Sounds fair, doesn’t it?


If you prefer your descriptions in video form, you can always watch this:

About Dave Birss

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world’s biggest brands. Along the way, he helped to lead the creative departments of a number of the UK’s top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he’s taught at universities and organizations all over the world. He’s the author of A User Guide to the Creative Mind, a handbook for creative thinking that’s recommended reading on many of the world’s top advertising courses. And he’s the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.

He’s also the brains behind RIGHT Thinking, a system for generating effective ideas. He’s currently working with companies around the world to help them use the system to improve their thinking.

Between The Covers

Here are some of the things Dave writes about in How To Get To Great Ideas:

Debunking creativity

We start by shattering 10 common myths about creativity. Before going on to define creativity in a simple way that opens it up for everyone.

The evolution of creative thought

We look at how creative thinking came around and the role it’s played in the development of humanity. As well as its role in our future.

The neuroscience of creativity

We explore how creative thinking happens in the brain to find out how each of us can get into the best state for generating truly surprising ideas.

The power of difference

Difference makes you valuable. We introduce the idea of divergence and look at a number of ways you can differ from those around you.

How to be more driven

People who produce more, improve faster than anyone relaxing in an armchair. We’ll see exactly how to get started and how to keep going.

How to think right

Dave explains his RIGHT Thinking process that takes people from wanting a great idea to having a great idea. This works for any problem, big or small.

Developing the skills

Creativity is not one skill. It’s a collection of several skills that are required at different times. We look at how to develop and improve them.

Developing your own creativity

You’ll be asked to examine yourself to find out what makes you valuable as a thinker. We’ll then look at how to use that to your advantage.

Shaping your mind

It’s habit rather than hacks that make you better at coming up with ideas. We’ll look at how to develop your mind to improve your creative output.

Growing corporate creativity

Most businesses are set up to kill ideas. We’ll look at why that is and explore what companies can do to get better ideas from their workforce.

Managing for ideas

The leadership traits that lead to creatively fertile companies are different from those commonly found at the top of most businesses. We’ll explore the differences.

Making it up as you go

We’ll finish by looking at the most important skill that companies need to develop in their staff if they want great ideas. It’s probably not what you’d expect.

so we're all on the same page

Find out about the book launch and get exclusive extra content and resources.

Just give us your name and we’ll give you the good stuff.