It's time to think differently about creativity

Have you ever suffered from creative block? Or wished you could come up with better ideas? Do you feel frustrated with the lack of effective innovation in your business, or wondered why your staff come up with the same predictable ideas again and again? Have you ever breathed air, seen daylight, or eaten a sandwich?

If your answer to any of these questions is “Yes,” you’re the very person this book was created for.

It’s a practical guide on how people and organizations can have better ideas. It draws on scientific study, academic theory, and decades of personal experience. And much of it runs counter to most people’s understanding of creativity.

It’s divided into four easy-to-digest parts:

* Section 1 gives you a better understanding of creativity
* Section 2 gives you a handy framework to solve any problem
* Section 3 shows you how to have better ideas yourself
* Section 4 shows you how to get better ideas out of an organization

The book is written for anyone at any level, in any role, in any industry, in any organization, as well as for individuals who are bravely plowing their own creative furrow. You’ll find a practical exercise at the end of every chapter. And you won’t find any mention of finding your muse or unlocking your inner Einstein.

I promise.

Read-Along with Dave

Want to get some free samples of the book? Well, look no further. Here are a couple of chunks that you can read along with me.  

About Dave Birss

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world’s biggest brands. Along the way, he helped to lead the creative departments of a number of the UK’s top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he’s taught at universities and organizations all over the world. He’s the author of A User Guide to the Creative Mind, a handbook for creative thinking that’s recommended reading on many of the world’s top advertising courses. And he’s the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.

He’s also the brains behind RIGHT Thinking, a system for generating effective ideas. He’s currently working with companies around the world to help them use the system to improve their thinking.

Between The Covers

Here are some of the things Dave writes about in How To Get To Great Ideas:

Debunking creativity

We start by shattering 10 common myths about creativity. Before going on to define creativity in a simple way that opens it up for everyone.

The evolution of creative thought

We look at how creative thinking came around and the role it’s played in the development of humanity. As well as its role in our future.

The neuroscience of creativity

We explore how creative thinking happens in the brain to find out how each of us can get into the best state for generating truly surprising ideas.

The power of difference

Difference makes you valuable. We introduce the idea of divergence and look at a number of ways you can differ from those around you.

How to be more driven

People who produce more, improve faster than anyone relaxing in an armchair. We’ll see exactly how to get started and how to keep going.

How to think right

Dave explains his RIGHT Thinking process that takes people from wanting a great idea to having a great idea. This works for any problem, big or small.

Developing the skills

Creativity is not one skill. It’s a collection of several skills that are required at different times. We look at how to develop and improve them.

Developing your own creativity

You’ll be asked to examine yourself to find out what makes you valuable as a thinker. We’ll then look at how to use that to your advantage.

Shaping your mind

It’s habit rather than hacks that make you better at coming up with ideas. We’ll look at how to develop your mind to improve your creative output.

Growing corporate creativity

Most businesses are set up to kill ideas. We’ll look at why that is and explore what companies can do to get better ideas from their workforce.

Managing for ideas

The leadership traits that lead to creatively fertile companies are different from those commonly found at the top of most businesses. We’ll explore the differences.

Making it up as you go

We’ll finish by looking at the most important skill that companies need to develop in their staff if they want great ideas. It’s probably not what you’d expect.

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